Privacy policy

Data Protection Regulations of Messe Düsseldorf GmbH
As from 04.09.2020

The present data protection regulations make equal reference to both men and women。 For the purpose of simplification, only the male form is used。

1. General Information on Data Protection
2. Data protection with special applications
3. Public Process Directory
4. Right of objection

1. General Information on Data Protection

The Internet portal of Messe Düsseldorf GmbH is primarily a marketplace for the processing of business transactions。 Although a great deal of information is also available to anonymous visitors, there is sometimes a need for us to obtain data from you which can be company or even person-related in order to provide you with the desired services。 Our systems protect your data in accordance with internationally applicable data protection standards,the European General Data Protection Regulation (Regulation (EU)2016/679, GDPR) and national data protection regulations。 Our goal is to make it possible for you to be certain of responsible and confidential treatment of your data。 Encoding procedures are used for the secure transmission of payment data。 This means that communication between your browser and our system cannot be read by other participants in the Internet。 Personal data is used exclusively for the purposes explicitly stated in these data protection regulations or during later data collection。 Our websites may contain links to websites of other providers。 As we are not responsible for their information, we recommend that you study the information provided on such sites concerning data protection carefully。 Each time content is requested from our Internet site, data (e。g。 name of the file requested, date/time, data volume transferred) on this process is stored in a protocol file。 In this way, we monitor user conduct throughout the entire website。 Nevertheless, the bringing together of this information with data on individual users is only carried out with prior, written consent。 Messe Düsseldorf GmbH classifies the entire use statistics on the basis of the user?s domain name, the browser type and the MIME type by reading out this information from the browser string (the information contained in the browser of every user)。 We monitor and list the search terms entered in the search engine by users; nevertheless, this tracing is never carried out in connection with individual users。

to declare his dissent with this cookie tracking. Technically, this opt-out stores an opt-out cookie in the user's browser. The opt-out cookie requires that the browser settings do not prevent the storage of cookies or deletes cookies. After deleting the opt-out cookie, the user must repeat the opt-out. Alternatively, the user can delete the cookies directly in the browser, sets his browser settings on do-not-track or manage his cookie preferences . If you would like to receive information about the information stored in your cookie, please send us your cookie ID.?
We use Hotjar in order to better understand our users? needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don?t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users? behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar?s privacy policy by clicking on this link .
You can opt-out to the creation of a user profile, Hotjar?s storing of data about your usage of our site and Hotjar?s use of tracking cookies on other websites by following this opt-out link .

1.2 Video surveillance on our trade fair premises

Video surveillance takes place on the trade fair premises of Messe Düsseldorf GmbH. The video surveillance serves the purpose of observing the rights of domestic authority, in order to prevent crime as well as to conserve evidence in case a crime has occurred. Video surveillance moreover takes places for logistical purposes of traffic routing, traffic congestion prevention, coordination of transport of persons by bus and for purposes of truck guidance. The legal basis for said video surveillance is Article 6 paragraph 1 letter f. of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR), whereas the legitimate interests pursued by Messe Düsseldorf GmbH arise from the aforementioned purposes. If and as far as video footage is recorded, it is deleted upon lapse of 48 hours, unless a longer lasting storage is necessary to observe the aforementioned legitimate interests. If the latter is the case, a deletion will take place upon shortfall of the purpose of processing.

2. Data protection with special applications



If you wish to permanently deactivate Firebase on your device, you may anytime make respective adjustments in the app?s settings.

. Alternatively, you can prevent Re-Marketing by disabling cookies in your browser settings. This website uses Google Analytics reports to identify demographic features based on interest-related Google advertising as well as on third-party details of site visitors (e.g. age, gender and interests).

. The cookies from google DoubleClick and google Remarting can be deactivated at any time using the advertising setting

. You will also find information about your rights and your settings options to protect your privacy. If you do not wish Twitter to collect data about your visit to our website when using this plugin,, please log out of your Twitter account before accessing our site.

. You will also find information about your rights and your options to protect your privacy. If you do not wish Google to collect data about your visit to our website when using this plugin, please log out of your Google account before accessing our site.

. You will also find information about your rights and your options to protect your privacy. If you do not wish LinkedIn to collect data about your visit to our website when using this plugin, please log out of your LinkedIn account before accessing our site.

information at Google for details about the purpose and scope of data collection and use by Google as well as your rights and privacy options as a YouTube customer. If you do not wish Google to collect data about your visit to our website when using this plugin, please log out of your YouTube account before accessing our site.

胜游亚洲. A platform makes it possible to connect service staff with end users. All end users are transferred to a chatbot. To this end, the enquiries that users enter into the chat window are transferred via an interface to for an intent analysis (dialogflow is a service and/or software by Google; for Google?s data protection declaration regarding go to ). Here the text entered by users is evaluated. The analysis performed here using Machine Learning technology allows the software to identify the user?s intention and assign a pre-formulated answer to it. This answer is sent back to kommunicate and displayed in the chat window. To improve the precision of the chatbot?s replies, the chat records are saved and used to train the Machine Learning models underlying the chatbot. This is the only way to enable and further optimise the ability of the chatbot to handle natural speech. In the dialogue with the chatbot personal data are neither requested nor required at any point in time. Users can therefore not be identified. Users have the possibility to delete individual conversations. For the processing of personal data carried out within the legitimate interest of the controller we refer to Article 6 Sec. 1 lit. f. of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR).

. In order to use the function of the virtual meeting rooms within the matchmaking tool, it is for technical reasons required to use the service of the video meeting provider Whereby. The privacy policy of Whereby is available at . Within the scope of using said service for the processing of personal data carried out within the legitimate interest of the controller we refer to Article 6 Sec. 1 lit. f. of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR).

Furthermore, the portals of Messe Düsseldorf GmbH always provide an opt-out option by means of the usercentrics? consent-management solution. Simply click on the fingerprint symbol displayed bottom left in the screen. ?
External data recipients:
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; Website: ; Security measures: IP-Masking (pseudonymization of IP address); Privacy Policy:?, Cookie Policy:?; Privacy Shield (guarantee of data protection level when data is processed in the USA): ; Opt-out option:?.


2.10 Website Tracking

For marketing and optimisation purposes this website uses products and services provided by WiredMinds GmbH ( This involves collecting, processing and storing data which adds up to a usage profile, saved under a pseudonym. Wherever this is possible and reasonable, usage profiles are kept completely anonymous. Cookies may be used for this purpose. Cookies are small text files which are saved to the visitor's internet browser and are subsequently used for the identification of the internet browser. The data material that is collected may also include personal details which are either sent to WiredMinds or collected by WiredMinds directly. WiredMinds may use details which are placed by visitors on the website for the purpose of creating anonymous usage profiles. Any data material collected in this way is not used for the personal identification of site visitors without their special consent; neither is such data combined with the personal details associated with the pseudonym. Any IP addresses are anonymised immediately upon collection by deleting the last group of digits. Data collection, processing and storage may be stopped by you at any time and will not be applied again from that point onward.

Exclude from website tracking

. On this site you can also object to your data being collected and saved at any time and with effect for the future and access your cookie data if need be. The data is evaluated by the media agency CROSSMEDIA GmbH. CROSSMEDIA GmbH aggregates the anonymised data furthermore, so that Messe Düsseldorf GmbH cannot infer any personal data from this.

. You can change your browser settings so that you receive a message upon receipt of a cookie and/or if the receipt is to be refused. For the relevant settings please refer to Item 1.1.


3. Public Process Directory

3.1 Name of controller

Messe Düsseldorf GmbH

3.2 Management (legally representing controller)

Wolfram N. Diener (CEO)
Bernhard J. Stempfle
Erhard Wienkamp

3.3 Contact details of controller

Messeplatz, Stockumer Kirchstra?e 61, D-40474 Düsseldorf, Germany
+49 211 4560-01
+49 211 4560-66

3.3.1 Contact details of the Data Protection Officer

Data Protection Officer
Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
D-40474 Düsseldorf, Germany
Email: datenschutz[a]

3.4 Purpose of the collection, processing or use of data / legitimate interests pursued by Messe Düsseldorf GmbH

The purpose of the Messe Düsseldorf GmbH company is the promotion of economic activity through the organisation of trade fairs and exhibitions at home and abroad, through the organisation or implementation of congresses and conferences, and through all activities related to the trade fair, exhibition, congress and conference business. Our work focuses particularly on the organization of industry sector specific events addressing narrowly defineable target groups to be identified on the basis of their respective professional fields of activity. For the fulfilment of this purpose, we maintain trade fair and exhibition centres as well as congress and conference facilities which we use for events or rent out in return for appropriate payment. To this end we process personal data particularly of exhibitors, Professional exhibition visitors, exhibition visitors, journalists, service providers, suppliers, cooperation partners (respectively of the employees, legal representatives, or other agents) as well as of persons with a close relationship to our company due to personal ties. Any data processing is either based on the data subject?s consent (particularly in case of electronic direct marketing measures or with the use of photos and video footage for advertising purposes) or on another legal permission as stipulated in Article 6 of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR) and serves the express purposes of the company, in particular the implementation of our events offered, the handling of any relevant business processes and for assuring and improving the quality of our trade fair events such as for purposes of providing our customers (see below cipher 3.5, category A, B, F) with information prior to and after a certain event about the very event and about follow-up events. In doing so we pursue the legitimate interest to make our professional exhibitions accessible exclusively to professional exhibition visitors with a professional relation to the subject of the respective event. This shall serve the purpose to enhance the quality of the professional discussion among attendants. Follow-up events may include other subject-related events organized or implemented by Messe Düsseldorf GmbH within Germany or abroad. Members of trade fair clubs will also receive promotional information on offers corresponding to their stated interests from Messe Düsseldorf. Your personal data will not be transmitted to any third parties for advertising purposes, unless such data disclosure is part of a contractual service provided by Messe Düsseldorf GmbH (as e.g. in the scope of the admission ticket barcode scanning service, see below cipher 3.6, bullet 8). When you present your visitor's badge the data stored on this badge may thus be retrieved and therefore also stored and used by third parties. In such cases the data protection terms of the third party shall apply in the third party?s own responsibility as data controller.

3.5 Description of the groups of persons concerned and of the corresponding data or categories

For the fulfilment of the purposes stated under 3.4, the following person-related data is collected, processed and used for each group of persons:

Group of personsDataCategory
Representatives of exhibiting companies Company data with addresses, contact persons and communication data, information on branch of industry, product data, contract and settlement data A
Professional exhibition visitors (representatives of companies visiting trade exhibitions) Registration data such as company data with addresses, contact persons and communication data, information on whether or not a voucher has been redeemed and whether or not it has actually been used to access the trade fair premises, information on branch of industry, product interests as well as contract and settlement data B
Exhibition visitors (public events without status as professional visitor) Name, address, communication data, exhibitors of interest, payment data, information on whether or not a voucher has been redeemed and whether or not it has actually been used to access the trade fair premises C
Exhibitors of interest (potential new customers) Company data with addresses, contact persons and communication data, information on branch of industry, product data, interests D
Contact persons of suppliers, service providers, other business partners Company data or data on institutions with addresses, contact persons and communication data, information on products and services, contract and settlement data E
Club Members Name, address, communication data, exhibitors of interest, personal data (date of birth, household income, purchasing behaviour) F
Video surveillance is used in the exhibition centre for the purpose of managing traffic/visitor flows and for security purposes. No evaluation is carried out for other purposes. Personnel data on employees, applicants and service companies is used within the framework of internal communication, servicing, administration and for settlement purposes.

3.6 Recipients or categories of recipient to whom the data can be forwarded

  • Public bodies given the existence of overriding legal regulations (category A-F)
  • Companies within the Messe Düsseldorf Group (category A, B, C, F)
  • Companies/Entrepreneurs who acquire an exhibition event from Messe Düsseldorf and implementation partners of Messe Düsseldorf (category A-D, F)
  • Foreign representations if the registered company office of the person visiting the exhibition is abroad (category A, B, C, F)
  • Order-data processors of Messe Düsseldorf (category A-D, F)
  • Service providers for exhibition-accompanying services if the person inquires about corresponding services to Messe Düsseldorf (category A-D, F)
  • Companies/Entrepreneurs who have issued vouchers for visitors will receive the visitor data (name, address, communication data) for the vouchers redeemed, provided this has been agreed by contract (category B, C, F)
  • In addition, we offer exhibitors the option of accessing data on trade visitors and Club Members electronically. This service is subject to the visitor allowing the exhibitor to scan the barcode on their admission ticket. This means visitors themselves decide whether exhibitors have access to their electronic "visiting card". Data transfer does not occur if the visitor objects to having their data passed on to the exhibitor (Category B, F).

胜游亚洲 In all cases, the forwarding of data is for fulfilment of the purposes stated under 3.4.

3.7 Normal periods for the barring/deletion of data

胜游亚洲 As a basic principle any personal data will be erased as soon as it is no longer needed to serve the purposes it has been collected or otherwise processed for. A deletion will moreover be carried out in cases such deletion is required by law and in cases, in which the data subject has revoked its consent to the processing of its personal data or has objected to such processing. This does not apply, if and as far as ? despite of any revocation or objection ? yet another legal basis or other overriding grounds are on hand authorizing Messe Düsseldorf GmbH not to erase said personal data. This may for example be the case, in cases in which legal periods of time for safeguarding apply (such as applicable for business correspondence and booking documents).

3.8 Transmission of data abroad

To enable optimum servicing of our customers and business partners on a worldwide basis, we forward your data to companies within the Messe Düsseldorf Group. The fulfilment of contractual purposes or the performance of pre-contractual measures with potential exhibitors/exhibitors as well as with potential visitors or visiting companies from third countries fundamentally necessitates the forwarding of data to the international representation office of the corresponding third country. To this end, the corresponding data as set out under 3.5 is forwarded to the responsible international representation office In the case of representatives of companies from third countries who visit a trade exhibition, the name of the visitor can also be forwarded to the responsible international representation office, provided no objection has been received concerning the forwarding. The registration data of a company whose representative visits an exhibitor at his stand will be forwarded to the exhibitor visited - if the visitor does not object to the scanning of his data on the barcode of his entrance ticket - irrespective of whether the exhibitor is from Germany, the EU or another third country. In all cases in which we ourselves arrange the transmission of person-related data to third countries which do not have a sufficient level of data protection regulations, the data is only forwarded if the recipient gives a contractual undertaking to adhere to equal standards of data protection and data security as we ourselves.

3.9 Right of information

Each data subject has the right to obtain from Messe Düsseldorf GmbH a confirmation as to whether or not personal data concerning her / him are being processed by Messe Düsseldorf GmbH. If such data processing is being carried out, the data subject has the right to be granted access to her / his personal data processed by Messe Düsseldorf GmbH. Moreover she / he has the right to have such personal data rectified, erased, restricted in processing, to object to processing (see below cipher 4.) as well as to data portability..

3.10 Right of appeal

Each data subject has the right to lodge a complaint with a supervisory authority.

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